Playbook HQ Pro · The complete system
Build, launch and grow a digital product — with the whole system in one download.
The Digital Product Playbook, every companion tool it names, and the Pro toolkit: a live dashboard that does the book’s maths, a worked social growth system, and an AI prompt system that keeps your voice human.
Founding-member price: £97 with code FOUNDING at checkout — for the founding round only, then £197.
Instant download · PDF, EPUB, Excel and a browser app · Updated October 2026 · Written for UK and EU sellers
Why most products stall
Most digital products don’t fail at the idea. They fail in the gaps between steps.
You’ve read the threads, saved the posts and maybe bought a course. What’s missing isn’t more information — it’s a sequence you can follow, with a tool for each decision: which problem to solve, what to make, what to charge, where to sell, and how to keep selling.
Picking a problem nobody pays to solve
Starting from “what am I good at?” instead of evidence of demand.
→ The Micro-Gap Finder
Building in silence for months
Perfecting a product before a single person has paid for it.
→ The Founding-Member Launch Pack
Pricing like a commodity
Charging for hours or pages instead of the value of the outcome.
→ The Value Anchor Calculator
The method
Four phases. One tool for every step.
The book gives you the thinking; each tool gives you the doing. Everything is numbered in the order you’ll use it, and START HERE gives you a first-seven-days plan so you never open the wrong thing at the wrong time.
Phase 1
Find & Validate
- The Micro-Gap Finder
- The Launch Path Chooser
Phase 2
Price & Prepare
- The Operations Quick-Reference
- The Value Anchor Calculator
- The Founding-Member Launch Pack
Phase 3
Build & Launch
- The AI Build Kit (Pro)
- The Platform & Launch Checklist
Phase 4
Grow
- The 5-Day Email Sequence Swipe File
- The Social Proof & Affiliate Kit
Running underneath all four: The Implementation Workbook, the Quick-Reference Cards and, in Pro, The Implementation Engine.
Only in Pro
Three tools that turn the method into a working routine
Tool 12 · Pro only
The Implementation Engine
The whole book as a live dashboard. Work through all 13 chapters as interactive tools — and let it do the maths for you.
- Complaint-mining tracker, three-signal scorecard and Micro-Gap statement builder
- Format decision tree, Transformation Sentence builder and curriculum audit
- Value Anchor calculator, platform scorecard and One-Week Rule countdown
- Email sequence builder, Win-Prompt and affiliate maths
- Dip Dashboard, Trust Bank log, Rule-of-100 tally and the 90-day roadmap
- Saves as you go, works offline, with one-click backup and restore
Tool 13 · Pro only
The Social Growth Machine
Playbook HQ’s own social-to-email system, written up as a 30-page worked blueprint you can adapt: positioning and pillars, one clear job for each platform, eleven defined roles you can run yourself or with AI, sixteen reusable content templates, a launch playbook, and a weekly loop that measures list growth — not likes.
Tool 06 · Included in Pro
The AI Build Kit
Five connected prompt workflows — research, design, build, launch copy and repurposing — in the order the book teaches. Every workflow has human checks built in, so the judgement, the examples and the voice stay yours.
Plus the complete Companion Bundle
The book and every tool it names
Every worksheet is a fillable PDF — type on screen, or print it and write by hand. Everything arrives in one download, organised by phase.
- The Digital Product Playbook — the complete 13-chapter method, revised and fact-checked in October 2026. Screen PDF, print PDF and EPUB.
- START HERE — the map of the system, with a first-seven-days plan.
- 01 The Micro-Gap Finder — find a problem people will pay to solve.
- 02 The Launch Path Chooser — format, validation method and platform in one pass.
- 03 The Operations Quick-Reference — refunds, UK/EU legal basics, analytics and support.
- 04 The Value Anchor Calculator — an Excel calculator that returns a defensible price range.
- 05 The Founding-Member Launch Pack — sell your product before you build it.
- 07 The Platform & Launch Checklist — everything that must be true before you take money.
- 08 The 5-Day Email Sequence Swipe File — five emails that sell while you sleep.
- 09 The Social Proof & Affiliate Kit — capture real wins and recruit partners.
- 10 The Implementation Workbook — every chapter’s exercises, plus a 90-day roadmap.
- 11 Quick-Reference Cards — the nine core frameworks, one card per page.
Bundle or Pro?
What you get at each level
| Companion Bundle | Playbook HQ Pro | |
|---|---|---|
| The Digital Product Playbook (PDF + EPUB) | ✓ | ✓ |
| START HERE and the ten core tools, including the Excel calculator | ✓ | ✓ |
| The AI Build Kit | Add-on at checkout | ✓ |
| The Implementation Engine (live dashboard) | — | ✓ |
| The Social Growth Machine | — | ✓ |
| Free updates | — | ✓ |
| Price | £97 | £197 · £97 with FOUNDING |
Just want the core toolkit? See the Companion Bundle.
Is it right for you?
It’s for you if…
- You want to sell a specific digital product — a template, guide, course or tool — and need a clear sequence to follow.
- You’d rather follow a proven method than piece one together from free posts.
- You sell in the UK or EU, or to customers there — the legal and tax notes are written for you.
- You want tools that make decisions with you, not another course to watch.
It’s not for you if…
- You want a done-for-you business or guaranteed income. This is a method and a toolkit — the work is yours.
- You want to skip validation and build for six months before anyone sees it.
- You need US-specific legal or tax guidance.
Founding-member round
Playbook HQ Pro
£197
Founding-member price £97 with code FOUNDING at checkout. The founding price is for the founding round only; when it closes, Pro returns to £197.
- The Digital Product Playbook — screen PDF, print PDF and EPUB
- START HERE and the ten core companion tools, organised by phase
- The AI Build Kit
- The Implementation Engine — the live dashboard
- The Social Growth Machine
- Free updates
Secure checkout on Gumroad · Instant download · Prices in GBP
Questions
What format is everything in?
One zip download: fillable PDF worksheets, the book as PDF and EPUB, an Excel calculator, and The Implementation Engine as a single web page that opens in your browser.
Do I need any special software?
No. The PDFs work in Adobe Acrobat Reader (free), Apple Preview or Microsoft Edge. The calculator opens in Excel, Google Sheets or Apple Numbers. The Implementation Engine runs in Chrome, Edge, Safari or Firefox and works offline.
How does The Implementation Engine save my work?
Your progress saves automatically in your browser, on that device. Use the Back up progress button to save a copy you can restore on another computer.
What’s the difference between the Companion Bundle and Pro?
The Companion Bundle is the book and the core toolkit. Pro adds The Implementation Engine, The Social Growth Machine and The AI Build Kit, plus free updates.
Is this legal or financial advice?
No. The legal, tax and compliance notes are practical summaries of UK and EU rules as of October 2026. Check your own situation, and the current rules, before you launch.
Who wrote it?
The Digital Product Playbook is written by A.F.L.I. and published by Playbook HQ. This edition was revised and fact-checked in October 2026.
Stop collecting advice. Start shipping.
Open START HERE, follow the first seven days, and have a live checkout inside a week.
Founding-member price £97 with code FOUNDING
Playbook HQ · The Digital Product Playbook by A.F.L.I. · Results depend on your product, your market and the work you put in — no income is promised.
