For readers of the book
Resources for The Digital Product Playbook
Every tool the book’s Next Steps point to, in chapter order. You can do each step with a notebook and a pen; the tools make the work faster and keep it in one place. Start with the free one.
Chapter 1 · Start free
The Micro-Gap Finder
The Chapter 1 method as a one-sitting worksheet. In about 30 minutes you’ll have one specific problem, written as a single sentence and backed by real evidence of demand. It comes with three Quick-Reference Cards from the book.
Free, just your email: leave the price at 0 at checkout. Instant download via Gumroad.
The tool for each chapter
Each chapter’s Next Step names the tool built for it. Here is where each one lives.
| Chapter | Companion tool | Where to get it |
|---|---|---|
| 1. The Specificity Advantage | The Micro-Gap Finder | Free, just your email |
| 2. Choosing Your Format | The Launch Path Chooser | Companion Bundle · Pro |
| 3. Designing for Transformation | The Implementation Workbook, Worksheets 3.1–3.4 | Companion Bundle · Pro |
| 4. Building With AI | The AI Build Kit — Prompt System | Add-on at checkout · Pro |
| 5. The Lean Beta Validation Method | The Founding-Member Launch Pack | Companion Bundle · Pro |
| 6. Premium Pricing | The Value Anchor Calculator (Excel) | Companion Bundle · Pro |
| 7. Platform & Tech Setup | The Platform & Launch Checklist | Companion Bundle · Pro |
| 8. Your Owned Asset | The Implementation Workbook, Worksheets 8.1–8.2 | Companion Bundle · Pro |
| 9. Content & Distribution | The Implementation Workbook, Worksheet 9.2 | Companion Bundle · Pro |
| 10. The 5-Day Email Sequence | The 5-Day Email Sequence Swipe File | Companion Bundle · Pro |
| 11. Social Proof & Affiliates | The Social Proof & Affiliate Kit | Companion Bundle · Pro |
| 12. The Compound Effect | The Implementation Workbook, Worksheet 12.3 · The Implementation Engine | Companion Bundle · Engine in Pro |
| 13. The Brand in the Gaps | The Implementation Workbook, Worksheet 13.3 · The Implementation Engine | Companion Bundle · Engine in Pro |
| Appendix | The Operations Quick-Reference | Companion Bundle · Pro |
If you want the tools
The Companion Bundle
£97
Every tool named in the Next Steps above, as fillable PDF worksheets and an Excel calculator, organised by phase, with a first-seven-days plan.
The AI Build Kit
£27
The Chapter 4 prompt system: AI-assisted build steps, each with a human check so the result still sounds like you.
Playbook HQ Pro
£197 · £97 with code FOUNDING
Everything in the Companion Bundle, plus The Implementation Engine, The Social Growth Machine and The AI Build Kit. The founding price is for the founding round only.
Prices in GBP. Secure checkout on Gumroad, which handles UK and EU VAT. Results depend on your product, your market and the work you put in; no income is promised.
